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Your personal brand has to reflect what you can do that your bosses or clients — business owners, leaders of nonprofit orgs, marketing directors, customers for your products — can’t do on their own. Otherwise, why would they need to hire you or buy what you have to sell?

Do you want some inspirations? Okay, have a look:

Johnson’s baby!

A marca de produtos infantis Johnson´s e a agência DM9 parecem ter juntado todos os elementos de empatia em sua mais nova campanha. A ideia é valorizar a diversidade e a forte ligação entre mãe e filho. Em tom emocional e delicado, o filme mostra...

Ford helps your baby sleep

"After many years of talking to mums and dads, we know that parents of newborns are often desperate for just one good night's sleep," explained crib designer Alejandro López Bravo in a press release. "But while a quick drive in the family car can work...