In the meantime, Slovenia-based creative director Jure Tovrljan reimagined some of the world’s most iconic logos for the new age of social distancing. Tovrljan had the idea about a week ago, he says over email, when he saw Starbucks’s mermaid logo and wondered how it would look with a mask. At that same time, coronavirus infection rates were rapidly climbing, and his social media feeds “were flooded with cheap memes about the topic,” he says. So after tweaking the Starbucks logo, he decided to make a substantive series.
Tovrljan redesigned 12 logos from brands like Mastercard, the NBA, Nike, and the Olympics. Some updates use a simple play on words: United Airlines becomes “divided,” Nike’s eponymous “Just do it” becomes “Just don’t do it”; the U.S. Open becomes “U.S. closed”; LinkedIn becomes “LockedIn.” Look at his work here
