Tag Archives: Inspiration

Business card, everyone has one. But sometimes it seems that, at some point, they are not relevant anymore. Aren’t they? What do you think?

Off course, it could be “simple” to say but the one who knows what Design can do, is aware that a great business card can make difference. It’s not a “simple thing” (this is why is complicated to design one), but it’s reallity. Its your first impression.

And talking about reality, look at this new concept of business card :

This card made by the developer Oscar Falmer looks interesting and innovative. Made with ARKit, he is aware of some hardwarre limitations as you need a phone to see the card’s extra functionality (You have to take the card, hold it up in the air, then take your phone out, launch a card reader application).

Even knowing that, let’s congratulate him of his idea… Who knows can we see something more of visual identities solutions?

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Les brésiliens ont beaucoup chanté Cyndi Lauper l’année passé. En tout cas, Volkswagen a fait un UP-grade dans sa musique!

Durant un demi-siècle, Volkswagen a bâti sa marque sur un message de confiance. Une communication d’autant plus mise à mal par l’actualité qu’elle a fait le succès du constructeur. «C’est pourtant facile de ne pas se mentir». La marque s’est construite sur le sérieux et la qualité allemande. Cette rigueur reconnue a contribué à créer une vraie relation de confiance avec son public. Malgré les nouvelles actuelles.

Les spots publicitaires diffusés à la télévision au cours des dernières années sont également intéressants. Ils montrent une marque qui n’hésite pas à mettre en avant sa fiabilité et son honnêteté vis-à-vis des ses clients.

Alors, let’s sing Cyndi Lauper version UP!

Ficha do Filme
Anunciante: Volkswagen
Título: Have fun
Produto: up!
Diretor Geral de Criação: Luiz Sanches
Diretor de Criação: André Kassu, Marcos Medeiros
Criação: Pernil, André Gola, Marcelo Nogueira, Benjamin Yung Jr
Produtora: Paranoid
Produtor executivo: Egisto Betti
Direção: Dulcidio Caldeira
Fotografia: Javier Juliá
Atendimento Produtora: Arthur Machado
Trilha / Locutor: Raw Audio
Montador / Editor: Alex Lacerda
Finalizadora: ClanVFX
RTVC: Vera Jacinto, Rafael Motta, Ana Paula Casagrande e Diego Villas Bôas
Atendimento: Gustavo Burnier, Filipe Bartholomeu, Christiano Bock, Caio Franco
Planejamento: José Luiz Madeira, Cintia Gonçalves, Sergio Katz, Marcus Freitas, Denis Camargo, Tatiana Weiss, Rodrigo Friggi
Mídia: Brian Crotty, Fábio Urbanas, Peterson Fernandes, Renata Bordin, Patricia Pilan
Aprovação: Axel Schroeder, Artur Martins, Tiago Lara, Ana Paula Lobão, Mari Negrini