Category Archives: BLOG

L’artiste japonais Toshiya Masuda dans la série “Low pixel CG”, apporte comme thème principal la représentation des objets du quotidien, facilitant l’interaction entre les objets et leurs observateurs. Ces idées se rejoignent dans des objets en céramique en forme de pixels, présentant un haut niveau de détail et finissant dans leurs pièces, semblant avoir été prises directement à partir d’un jeu vidéo.


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Lacoste has worked closely with BTEC and the IUCN to design the limited edition logos, which are in the same embroidery style as the globally renowned crocodile. The French fashion company has correlated the number of available shirts with the number of animals that remain in the wild. This ranges from 30 shirts with Vaquita porpoises on them to 450 Anegada Rock Iguana-embroidered shirts. A total of 1,775 shirts have been made, each of which is selling for between 150€ – 180€. The money of each sale will be donated to the species’ conservation.





The launch marks Save the Species, a three-year partnership between Lacoste and the International Union for Conservation of Nature (IUCN) to support and raise awareness for endangered animals. Which one you gonna buy?

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The word “empathy” is a translation of a German word “einfühlung.” Einfühlung was a word invented to explain how it is that people can come to experience a sense of unity (often referred to as “oneness”) with a piece of art work. It describes an experience where the boundary between the objectified “self” and “other” blurs without completely disappearing. A metaphor often used to describe the experience was an “entering into” an art object, be it a painting, a sculpture, a novel, or a performance. The metaphor is still used to this day when we speak of “stepping into” other people’s shoes.

In the design community, we often use the word empathy as if it’s a tool used for acquiring insights. We talk about interviewing, observing, role-playing, or otherwise finding a way to gather knowledge from users to produce better products. This framing is especially valuable in differentiating our human-centered approach from those that care less about user input or participation.

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How many times have you left a formal meeting and doubted that anything was actually going to change? So many times we get together to solve a problem and nothing is accomplished—it’s frustrating. Sadly, many approaches to solving business challenges are misaligned for various reasons—pick your poison. Innovative, business changing ideas can be fleeting at times, but that’s the gist of what design thinking helps address.



Design thinking should be at the core of strategy development and organizational change in order to create a culture that’s focused on this way of solving problems. This way of thinking can be applied to products, services, and processes; anything that needs to be improved.

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Business card, everyone has one. But sometimes it seems that, at some point, they are not relevant anymore. Aren’t they? What do you think?

Off course, it could be “simple” to say but the one who knows what Design can do, is aware that a great business card can make difference. It’s not a “simple thing” (this is why is complicated to design one), but it’s reallity. Its your first impression.

And talking about reality, look at this new concept of business card :

This card made by the developer Oscar Falmer looks interesting and innovative. Made with ARKit, he is aware of some hardwarre limitations as you need a phone to see the card’s extra functionality (You have to take the card, hold it up in the air, then take your phone out, launch a card reader application).

Even knowing that, let’s congratulate him of his idea… Who knows can we see something more of visual identities solutions?

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La Coupe du Monde 2018 en Russie a déjà commencé. Le planète tout entier est devant la télé, pour voir le grand spectacle du football.

La creativité a rempli le cœur de l’agence Studio JQ et ils ont crée des affiches, basées sur certaines équipes qui seront en Russie. Parmi les informations données sur les affiches, figurent le groupe et les joueurs de chaque équipe. Vérifiez comment leur travail est beau ! Malheuresement il n’y a pas un affiche pour la Tunisie :-(




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When you have 2 coffee shops, right next to each other, selling the exact same coffee with one common price, each one you’ll go?

Service Design will answer you. Do you know why? Because you can design a user-centric service that it’s useful and easy to use. So, let’s go to coffee shop B!

Today is the #ServiceDesignDay, how happy we are. Give us the oportunity to show you how Service Design works with your product or service :-)

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La communication traditionnelle

Pour une entreprise de XXeme siècle (où Internet n’était pas développé comme aujourd’hui), communiquer signifiait définir des objectifs et développer des stratégies et des messages pour les diffuser ensuite à travers deux principales voies : via les médias de communication ou via ce que l’on appelle aujourd’hui « la publicité traditionnelle ».

Dans le premier cas, « gratuit », les entreprises essaient, à travers leurs relations publiques et leurs relations avec les médias de fournir des informations (parfois) pertinentes qui pourront influencer indirectement leurs publics cibles. Dans le cas de la publicité, les entreprises achètent généralement des espaces physiques sur les endroits où elles peuvent fort probablement rencontrer leurs cibles visées pour passer des messages d’une façon plus directe. Cette méthode de communication s’appuie notamment sur les affiches et les panneaux publicitaires, les spots sur les télévisions et les radios, les publicités sur les magazines et les journaux,…

Communication digitale

Avec l’expansion de l’Internet et la diffusion massive de la communication visuelle que ce nouveau média l’a permise, changer sa stratégie de communication est devenu une obligation pour toute entreprise souhaitant rester plus audacieuse que ses concurrents.

La communication sur les réseaux sociaux, est plus complexe. Toutefois, le marketing digital peut être plus efficace. Il permet, aux chefs d’entreprise de rester proches de leurs clients. Les plateformes des différents réseaux sociaux, sont des outils dynamiques et interactives, d’où une diffusion plus rapide de l’information.

En tenant compte qu’Internet est aujourd’hui partout : dans les bureaux, aux foyers et de plus en plus dans les poches des gens, exploiter ce macro-média permettra aux entreprises d’atteindre leurs objectifs en matière de communication plus rapidement et plus efficacement.

Comme dans le monde réel où le choix de l’endroit/la ville où nous installons notre magasin/boutique conditionne sa visibilité, dans le monde de l’Internet, les villes où se concentre le plus de monde (et le plus du trafic) sont les moteurs de recherche (Google, Bing, Yahoo, Ask, etc.), qui développent eux aussi les deux méthodes de communication précédemment évoquées : la publicité payante (SEM) et la communication gratuite (SEO).

Le SEM (Search Engine Marketing) peut être comparé à la publicité traditionnelle susmentionnée. Les entreprises paient chaque clic sur leurs annonces qui apparaissent sur les moteurs de recherche. C’est un moyen rapide qui permet à ces entreprises de se rapprocher de leurs publics cibles sur le Web.

Le référencement SEO (Search Engine Optimization) est comparé à un ensemble d’actions de communication qui vont plus loin, conçues principalement pour positionner d’une manière visible, sur les moteurs de recherche, une marque ou une entreprise sans pour autant rien payer.
Souvent, on parle des stratégies de référencement naturel et de SEM. Cependant, même si ces techniques nécessitent des micro-stratégies définies, ce sont des actions qui devraient être intégrées dans la stratégie globale de communication de chaque entreprise.

Payantes ou gratuites, le principal avantage de toutes les actions de communication en ligne est la capacité de suivre et d’analyser tous les comportements des utilisateurs et d’optimiser les stratégies pour les réajuster et atteindre les objectifs de la manière la plus appropriée.

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Did you know that Susan Kare designed many of the interface elements for the Apple Macintosh computer in the 1980s? Or that Carolyn Davidson created the Nike “swoosh” logo for the brand in 1971?

Women with boundless talent, originality, and creativity have been rocking the field of visual design for years. Visual designers are essentially problem solvers – rather than just creating a brand’s identity, they work on defining what goes into a brand’s individual style and voice. In addition to creating stunning designs, they know how to explain design concepts and the decisions behind their work.

International Women’s Day (#IWD2018) is held each year on March 8. It is a worldwide event that celebrates women’s achievements and calls for gender equality. The day has been observed since the early 1900s and aims to bring together governments, women’s organisations and charities.

Women are always a source of inspiration for all of us, making a much more beautiful world! Happy Women’s Day to you :-)

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Le Groupe Innovation du Moyen-Orient et Afrique du Nord de J. Walter Thompson lance la sixième édition annuelle de son rapport des tendances qui couvrent la région du Moyen-Orient et d’Afrique du Nord pour l’année 2018. Le “Future 100 Trends and Change to Watch in MENA” souligne les thèmes-clés qui accélèrent le rythme du changement pour les consommateurs dans les économies rapides et dynamiques de l’Egypte, l’Afrique du Nord, le Liban, la Jordanie, la région du Golfe et du Royaume d’Arabie Saoudite, déclenchant des similitudes avec l’Ouest.

Rédigé par Mennah Ibrahim, Directrice du Groupe Innovation pour la région Moyen-Orient et Afrique du Nord, le rapport est composé de 10 catégories principales – Culture, Tech et Innovation, Voyage et Hospitalité, Marques et Marketing, Aliments et Boissons, Beauté, Vente au détail, Santé, Mode de vie, et Luxe. Chacune de ces tendances du rapport Future 100 MENA fait partie d’un phénomène d’expansion ; le fait que les consommateurs du Moyen-Orient s’identifient de plus en plus comme étant des ‘citoyens du monde’. Avec la nature universelle des réseaux numériques, la région connaît un mouvement significatif vers un monde post-hipster (post-branché), entraînant une nouvelle tournure de la parentalité, l’argent et le mode de vie en général.

Cliquez ici pour télécharger le rapport.

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Dans ce monde de plus en plus mobile – First, il est nécessaire pour les entreprise d’avoir son application mobile ( native ou developpé sur mesure)

Pourquoi s’intéresser au mobile ?

Parce que sur les 7,5 milliards d’habitants, 3,81 milliards sont internautes (51%) et 2,91 milliards sont actifs sur les réseaux sociaux (39% de la population mondiale).

Parce que l’internet prend une place de plus en plus grande dans la vie des Tunisiens.

Pourquoi s’intéresser aux applications ?

Certes le trafic du web mobile est trois fois plus important que dans les applications mobiles. Mais plus il augmente, et plus le temps passé sur le web mobile baisse. A l’inverse, les utilisateurs consacrent 20x plus de temps à une application mobile. Une application permet de fidéliser son audience (source : Comscorm US Mobile App Report 2016).

Alors…combien de personnes utilisent vraiment les réseaux sociaux en Tunisie ?

Le nombre d’utilisateurs Facebook en Tunisie : 6.700.000 utilisateurs

 

Le nombre d’utilisateurs d’instagram en Tunisie : 1.500.000 utilisateurs

 

Le nombre d’utilisateurs Linkedin en Tunisie : 830.000 utilisateurs

 

Le nombre d’utilisateurs de Twitter en Tunisie : 115.000 utilisateurs

 

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Yes, we are nerds. And we love Star Wars. In these days we gonna know who are the last jedi (no spoiler, please). But when you play with PS4, you gonna become one. This is what this good advertising shows to us. So, may the force be with us!

Sim, nós somos nerds. E amamos Star Wars. Nesses dias saberemos quem são os últimos jedis (sem spoiler, por favor). Mas quando você joga com um PS4, você pode ser tornar um. É isso que essa propaganda acima mostra pra gente. Então, que a força esteja conosco!

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Look this picture…

What do you fell?

On these difficult days, it’s better to have a look on this image, made by the street artist called BANKSY. It’s from a hotel he opened in Bethlehem, he middle of a big conflict. Let’s the art preaches peace !

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Thank you Sasha Trubetskoy for this! Could you imagine a entire Roman empire map, combining well-known historic roads, like the Via Appia, with lesser-known ones (in somes cases given imagined names)? Now we can… If you want to get a sense of scale, it would take, Trubetskoy tells us, “two months to walk on foot from Rome to Byzantium. If you had a horse, it would only take you a month.” Please, have a look!

You can view the map in a larger format here. And if you follow this link and send Trubetskoy a few bucks, he promises to email you a crisp PDF for printing. Enjoy.

Posted in Art, BLOG, Maps

“After many years of talking to mums and dads, we know that parents of newborns are often desperate for just one good night’s sleep,” explained crib designer Alejandro López Bravo in a press release. “But while a quick drive in the family car can work wonders in getting baby off to sleep, the poor old parents still have to be awake and alert at the wheel. The Max Motor Dreams could make the everyday lives of a lot of people a little bit better.”

“Após muitos anos de conversas com mães e pais, sabemos que os parentes de recém-nascidos costumam estar desesperados para apenas uma boa noite de sono”, diz Alejandro López Bravo. “Mas enquanto um rápido passeio de carro pode fazer maravilhas para o bebês, os pobres dos pais ainda precisam estar acordados e alertas ao volante”.

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The international conference What Design Can Do (WDCD), established in Amsterdam to show how design can be a catalyst for change, arrives for the second time in Sao Paulo. There will be 20 speakers from various countries will perform at FAAP for two days (13 and 14 December).

THE INTERNATIONAL CREATIVE VIBE RETURNS TO BRAZIL

Incredible! WDCD returns to São Paulo for a fresh edition of the best conference on design’s impact on society.

WDCD Live São Paulo 2016 is scheduled for 13 & 14 December 2016 at Teatro of the Fundação Armando Alvares Penteado (FAAP), with presentations around the topics of urban issues, cultural consciousness, communication and refugees. For this second edition we have some amazing speakers including Dutch architect Jacob van Rijs of the world famous architecture firm MVRDV, Brazilian super-chef Rodrigo Oliveira, Britain’s funniest experience designer Sam Bompas of the design duo Bompas & Parr and last but not least from Dakar the flamboyant and most inspiring fashion designer Selly Raby Kane.


A conferência internacional What Design Can Do (WDCD), criada em Amsterdã para mostrar o design como um catalisador de mudanças, desembarca pela segunda vez em São Paulo. Serão 20 palestrantes de vários países que se apresentarão na FAAP durante dois dias (13 e 14 de dezembro).

A VIBE CRIATIVA INTERNACIONAL RETORNA AO BRASIL

Incrível! O WDCD volta a São Paulo para uma nova edição da melhor conferência sobre o impacto do design na sociedade.

O What Design Can Do São Paulo 2016 irá acontecer nos dias 13 e 14 de dezembro no Teatro FAAP, com apresentações sobre temas como questões urbanas, consciência cultural, comunicação e refugiados. Convidamos palestrantes fantásticos para esta segunda edição, incluindo o arquiteto holandês Jacob van Rijs; o super-chef brasileiro Rodrigo Oliveira; o mais divertido designer de experiências britânico, Sam Bompas, do duo Bompas & Parr; e, por último – mas não menos importante – a esplendorosa e mais inspiradora designer de Dacar, a estilista Selly Raby Kane.

Les brésiliens ont beaucoup chanté Cyndi Lauper l’année passé. En tout cas, Volkswagen a fait un UP-grade dans sa musique!

Durant un demi-siècle, Volkswagen a bâti sa marque sur un message de confiance. Une communication d’autant plus mise à mal par l’actualité qu’elle a fait le succès du constructeur. «C’est pourtant facile de ne pas se mentir». La marque s’est construite sur le sérieux et la qualité allemande. Cette rigueur reconnue a contribué à créer une vraie relation de confiance avec son public. Malgré les nouvelles actuelles.

Les spots publicitaires diffusés à la télévision au cours des dernières années sont également intéressants. Ils montrent une marque qui n’hésite pas à mettre en avant sa fiabilité et son honnêteté vis-à-vis des ses clients.

Alors, let’s sing Cyndi Lauper version UP!

Ficha do Filme
Anunciante: Volkswagen
Título: Have fun
Produto: up!
Diretor Geral de Criação: Luiz Sanches
Diretor de Criação: André Kassu, Marcos Medeiros
Criação: Pernil, André Gola, Marcelo Nogueira, Benjamin Yung Jr
Produtora: Paranoid
Produtor executivo: Egisto Betti
Direção: Dulcidio Caldeira
Fotografia: Javier Juliá
Atendimento Produtora: Arthur Machado
Trilha / Locutor: Raw Audio
Montador / Editor: Alex Lacerda
Finalizadora: ClanVFX
RTVC: Vera Jacinto, Rafael Motta, Ana Paula Casagrande e Diego Villas Bôas
Atendimento: Gustavo Burnier, Filipe Bartholomeu, Christiano Bock, Caio Franco
Planejamento: José Luiz Madeira, Cintia Gonçalves, Sergio Katz, Marcus Freitas, Denis Camargo, Tatiana Weiss, Rodrigo Friggi
Mídia: Brian Crotty, Fábio Urbanas, Peterson Fernandes, Renata Bordin, Patricia Pilan
Aprovação: Axel Schroeder, Artur Martins, Tiago Lara, Ana Paula Lobão, Mari Negrini

Essa confusão sobre o verdadeiro valor que o Design Thinking gera para as empresas é de certa maneira normal, afinal a DT é relativamente novo por aqui e mesmo entre os consultorias/consultores existe um desalinhamento entre o que é a abordagem e o que a empresa pode ganhar com ela.

Uma vez uma dessas empresas nos procurou para projetar um novo serviço. Não por acaso, uma típica empresa ao melhor estilo “pirâmide“, como o Arne cita na entrevista dele. A cada etapa do projeto fizemos coisas que a empresa nunca tinha praticado na vida, como observar e entrevistar clientes; cocriar ideias junto com toda a equipe, inclusive o pessoal do atendimento, usualmente negligenciados do processo de decisão da empresa; e principalmente validar protótipos com clientes reais. Um verdadeiro choque na cultura hierarquizada e centralizada da empresa. Para os da base da pirâmide um choque, que foi como uma luz ao fim do túnel, uma chance de finalmente se sentir importante e valorizado pela empresa. Para os da ponta da pirâmide um choque de desconforto e ciúmes. Bom, no final do projeto o serviço foi criado, pela primeira vez na empresa, de forma colaborativa através de trabalho em conjunto e discussões tão ricas, que provocaram ideias de como mudar o serviço atual da empresa. Uma grande oportunidade de tornar a forma de trabalho da empresa mais humana e dessa forma, melhor, para começar a entregar serviços, que gerassem mais valor para os seus clientes.

Por esse exato motivo, sempre começo nossos cursos abertos e capacitações in company, dizendo que ao contrário do que é possível encontrar facilmente no Google, Design Thinking não é metodologia. Aliás, se fosse assim, a vida seria tão mais fácil, já que simplesmente aplicar o processo em qualquer empresa resolveria o problema. Mas no mundo real não é bem assim, porque as empresas enfrentam problemas complexos e elas mesmas são sistemas complexos. É preciso mais. É preciso uma nova forma de pensar, uma nova mentalidade.

Design Thinking é mindset! E mudança de comportamento e cultura só acontecem quando as pessoas vivenciam e valorizam uma forma alternativa e mais humana de pensar, se relacionar e agir.

Entrevista com o Arne feita pelo Design Decode.

Por EDUARDO LOREIRO, do Design Thinkers Group e Design Thinkers Academy Brasil

Uma excelente foto, uma ação e uma hashtag. Qual seria o resultado disso?

A imagem é comovente. Visivelmente abalado, um homem caminha por uma rua de Beirute, no Líbano, carregando no colo sua filha adormecida, enquanto tenta vender canetas esferográficas. O homem é Abdul Halim Attar, um refugiado palestino de Yarmouk, na Síria, e a menina se chama Reem.

O ativista islandês Gissur Simonarson, que administra o site de notícias Conflict News, conseguiu descobrir seu paradeiro. Simonarson publicou a foto em sua conta no Twitter depois de vê-la compartilhada na rede social. Ele percebeu que ela gerou uma grande repercussão entre seus 6 mil seguidores.

Decidiu, então, procurar o homem da foto e, em menos de meia hora, com a ajuda de jornalistas locais e ativistas, conseguiu encontrá-lo. Mais do que isso: deu início a uma companha de financiamento coletivo por meio do site Indiegogo para arrecadar cerca de 420 mil reais em apenas 1 dia, para Attar e sua filha. “Queria conseguir algum dinheiro para ajudá-lo. Não esperava tanto apoio quanto estamos recebendo“, diz Simonarson.

Achar uma boa oportunidade, de fazer o bem, pode incluir hashtags. Sim, é verdade. Uma boa imagem, uma boa ação podem fazer diferença em um mundo em plena ebulição.