The word “empathy” is a translation of a German word “einfühlung.” Einfühlung was a word invented to explain how it is that people can come to experience a sense of unity (often referred to as “oneness”) with a piece of art work. It describes an experience where the boundary between the objectified “self” and “other” blurs without completely disappearing. A metaphor often used to describe the experience was an “entering into” an art object, be it a painting, a sculpture, a novel, or a performance. The metaphor is still used to this day when we speak of “stepping into” other people’s shoes.
In the design community, we often use the word empathy as if it’s a tool used for acquiring insights. We talk about interviewing, observing, role-playing, or otherwise finding a way to gather knowledge from users to produce better products. This framing is especially valuable in differentiating our human-centered approach from those that care less about user input or participation.
How many times have you left a formal meeting and doubted that anything was actually going to change? So many times we get together to solve a problem and nothing is accomplished—it’s frustrating. Sadly, many approaches to solving business challenges are misaligned for various reasons—pick your poison. Innovative, business changing ideas can be fleeting at times, but that’s the gist of what design thinking helps address.
Design thinking should be at the core of strategy development and organizational change in order to create a culture that’s focused on this way of solving problems. This way of thinking can be applied to products, services, and processes; anything that needs to be improved.
Business card, everyone has one. But sometimes it seems that, at some point, they are not relevant anymore. Aren’t they? What do you think?
Off course, it could be “simple” to say but the one who knows what Design can do, is aware that a great business card can make difference. It’s not a “simple thing” (this is why is complicated to design one), but it’s reallity. Its your first impression.
And talking about reality, look at this new concept of business card :
This card made by the developer Oscar Falmer looks interesting and innovative. Made with ARKit, he is aware of some hardwarre limitations as you need a phone to see the card’s extra functionality (You have to take the card, hold it up in the air, then take your phone out, launch a card reader application).
Even knowing that, let’s congratulate him of his idea… Who knows can we see something more of visual identities solutions?
Did you know that Susan Kare designed many of the interface elements for the Apple Macintosh computer in the 1980s? Or that Carolyn Davidson created the Nike “swoosh” logo for the brand in 1971?
Women with boundless talent, originality, and creativity have been rocking the field of visual design for years. Visual designers are essentially problem solvers – rather than just creating a brand’s identity, they work on defining what goes into a brand’s individual style and voice. In addition to creating stunning designs, they know how to explain design concepts and the decisions behind their work.
International Women’s Day (#IWD2018) is held each year on March 8. It is a worldwide event that celebrates women’s achievements and calls for gender equality. The day has been observed since the early 1900s and aims to bring together governments, women’s organisations and charities.
Women are always a source of inspiration for all of us, making a much more beautiful world! Happy Women’s Day to you :-)
Le Groupe Innovation du Moyen-Orient et Afrique du Nord de J. Walter Thompson lance la sixième édition annuelle de son rapport des tendances qui couvrent la région du Moyen-Orient et d’Afrique du Nord pour l’année 2018. Le “Future 100 Trends and Change to Watch in MENA” souligne les thèmes-clés qui accélèrent le rythme du changement pour les consommateurs dans les économies rapides et dynamiques de l’Egypte, l’Afrique du Nord, le Liban, la Jordanie, la région du Golfe et du Royaume d’Arabie Saoudite, déclenchant des similitudes avec l’Ouest.
Rédigé par Mennah Ibrahim, Directrice du Groupe Innovation pour la région Moyen-Orient et Afrique du Nord, le rapport est composé de 10 catégories principales – Culture, Tech et Innovation, Voyage et Hospitalité, Marques et Marketing, Aliments et Boissons, Beauté, Vente au détail, Santé, Mode de vie, et Luxe. Chacune de ces tendances du rapport Future 100 MENA fait partie d’un phénomène d’expansion ; le fait que les consommateurs du Moyen-Orient s’identifient de plus en plus comme étant des ‘citoyens du monde’. Avec la nature universelle des réseaux numériques, la région connaît un mouvement significatif vers un monde post-hipster (post-branché), entraînant une nouvelle tournure de la parentalité, l’argent et le mode de vie en général.
Yes, we are nerds. And we love Star Wars. In these days we gonna know who are the last jedi (no spoiler, please). But when you play with PS4, you gonna become one. This is what this good advertising shows to us. So, may the force be with us!
Sim, nós somos nerds. E amamos Star Wars. Nesses dias saberemos quem são os últimos jedis (sem spoiler, por favor). Mas quando você joga com um PS4, você pode ser tornar um. É isso que essa propaganda acima mostra pra gente. Então, que a força esteja conosco!
On these difficult days, it’s better to have a look on this image, made by the street artist called BANKSY. It’s from a hotel he opened in Bethlehem, he middle of a big conflict. Let’s the art preaches peace !
Thank you Sasha Trubetskoy for this! Could you imagine a entire Roman empire map, combining well-known historic roads, like the Via Appia, with lesser-known ones (in somes cases given imagined names)? Now we can… If you want to get a sense of scale, it would take, Trubetskoy tells us, “two months to walk on foot from Rome to Byzantium. If you had a horse, it would only take you a month.” Please, have a look!
You can view the map in a larger format here. And if you follow this link and send Trubetskoy a few bucks, he promises to email you a crisp PDF for printing. Enjoy.
Nja Mahdaoui gagne le titre de “meilleur artiste mondial” pour son installation “Douroub 1”, chez Global Art Award 2017. Le plasticien et peintre-calligraphe tunisien Nja Mahdaoui a fait une exposition composée d’une série de calligraphies réalisées sur différents objets. Une créativité qui l’a fait remporté le prix. Bravo!
Your personal brand has to reflect what you can do that your bosses or clients — business owners, leaders of nonprofit orgs, marketing directors, customers for your products — can’t do on their own. Otherwise, why would they need to hire you or buy what you have to sell?
A marca de produtos infantis Johnson´s e a agência DM9 parecem ter juntado todos os elementos de empatia em sua mais nova campanha. A ideia é valorizar a diversidade e a forte ligação entre mãe e filho. Em tom emocional e delicado, o filme mostra partes de um bebê, olhos, pés, mãos e pele, destacando as descobertas que acontecem na vida da mãe quando um bebê nasce. Até revelar que se trata de uma criança com Síndrome de Down. Com poucos minutos no ar, a publicação jé colecionava milhares de interações nas redes sociais, incluindo depoimentos emocionados. Mamãe, Feliz dia!
Johnson’s brand and DM9 agency seem to have put together all the elements of empathy in their newest campaign. The idea is to value the diversity and strong relatioship between mother and child. In an emotional and delicate tone, the film shows parts of a baby, eyes, feet, hands and skin, highlighting the discoveries that happen in the life of the mother when a baby is born. Until it reveals that it is a child with Down Syndrome. With just a few minutes in the air, the publication was already collecting thousands of interactions on social networks, including emotional testimonials. Happy mother’s day Brazil!
“After many years of talking to mums and dads, we know that parents of newborns are often desperate for just one good night’s sleep,” explained crib designer Alejandro López Bravo in a press release. “But while a quick drive in the family car can work wonders in getting baby off to sleep, the poor old parents still have to be awake and alert at the wheel. The Max Motor Dreams could make the everyday lives of a lot of people a little bit better.”
“Após muitos anos de conversas com mães e pais, sabemos que os parentes de recém-nascidos costumam estar desesperados para apenas uma boa noite de sono”, diz Alejandro López Bravo. “Mas enquanto um rápido passeio de carro pode fazer maravilhas para o bebês, os pobres dos pais ainda precisam estar acordados e alertas ao volante”.
The international conference What Design Can Do (WDCD), established in Amsterdam to show how design can beÂ a catalyst for change, arrives for the second time in Sao Paulo. There will be 20 speakers from various countries will perform at FAAP for two days (13 and 14 December).
THE INTERNATIONALÂ CREATIVE VIBE RETURNS TO BRAZIL
Incredible! WDCD returns to SÃ£o Paulo for a fresh edition of the best conference on designâ€™s impact on society.
WDCD Live SÃ£o Paulo 2016 is scheduled for 13 & 14 December 2016 atÂ Teatro of the FundaÃ§Ã£o Armando Alvares PenteadoÂ (FAAP), with presentations around the topics of urban issues, cultural consciousness, communication and refugees. For this second edition we have some amazing speakers including Dutch architect Jacob van Rijs of the world famous architecture firm MVRDV, Brazilian super-chef Rodrigo Oliveira, Britainâ€™s funniest experience designer Sam Bompas of the design duo Bompas & Parr and last but not least from Dakar the flamboyant and most inspiring fashion designer Selly Raby Kane.
A conferÃªncia internacional What Design Can Do (WDCD), criada em AmsterdÃ£ para mostrar o design como um catalisador de mudanÃ§as, desembarca pela segunda vez em SÃ£o Paulo. SerÃ£o 20 palestrantes de vÃ¡rios paÃses que se apresentarÃ£o na FAAP durante dois dias (13 e 14 de dezembro).
A VIBE CRIATIVA INTERNACIONAL RETORNA AO BRASIL
IncrÃvel! O WDCD volta a SÃ£o Paulo para uma nova ediÃ§Ã£o da melhor conferÃªncia sobre o impacto do design na sociedade.
O What Design Can Do SÃ£o Paulo 2016 irÃ¡ acontecer nos dias 13 e 14 de dezembro no Teatro FAAP, com apresentaÃ§Ãµes sobre temas como questÃµes urbanas, consciÃªncia cultural, comunicaÃ§Ã£o e refugiados. Convidamos palestrantes fantÃ¡sticos para esta segunda ediÃ§Ã£o, incluindo o arquiteto holandÃªs Jacob van Rijs; o super-chef brasileiro Rodrigo Oliveira; o mais divertido designer de experiÃªncias britÃ¢nico, Sam Bompas, do duo Bompas & Parr; e, por Ãºltimo â€“ mas nÃ£o menos importante â€“ a esplendorosa e mais inspiradora designer de Dacar, a estilista Selly Raby Kane.
O ativista islandÃªs Gissur Simonarson, que administra o site de notÃcias Conflict News, conseguiu descobrir seu paradeiro. Simonarson publicou a foto em sua conta no Twitter depois de vÃª-la compartilhada na rede social. Ele percebeu que ela gerou uma grande repercussÃ£o entre seus 6 mil seguidores.
Decidiu, entÃ£o, procurar o homem da foto e, em menos de meia hora, com a ajuda de jornalistas locais e ativistas, conseguiu encontrÃ¡-lo. Mais do que isso: deu inÃcio a uma companha de financiamento coletivo por meio do site Indiegogo para arrecadar cerca de 420 mil reais em apenas 1 dia, para Attar e sua filha. “Queria conseguir algum dinheiro para ajudÃ¡-lo. NÃ£o esperava tanto apoio quanto estamos recebendo“, diz Simonarson.